About Us
Where storytelling meets
the craft of conversation.
Characters you meet
on screen. And get to know
through conversation.
BeetlReel is a creative studio working across original IP, branded content, and AI persona and conversation design.
We build a character’s world and story, then consider what it says and how it responds—connecting the joy of watching with the experience of a conversation.
FounderWriting stories.
Writing stories.
Shaping experiences.
From television, theatre, and exhibitions to branded films and AI conversations, a cross-media practice in content and writing informs every new story at BeetlReel.
Dramatic Writing, Seoul Institute of the Arts
TV & Journalism
- 2011–2013KBS Morning News Time · Search TrendsAssistant director
- 2011–2013KBS Newsline · Weekend LeisureAssistant director
- 2011Channel A · Morning CaféProgram proposal writer
- 2012Channel A · Global Star Date THE FANAssistant writer
- 2020HDC Hyundai Development Company webzineWriter
- 2022Junggi Economy · Business deskJournalist
Performance, Exhibitions & Drama
- 2014–2015Musical theatre · Fireflies in GaegoltreeScriptwriter
- 2016Art-tech taekwondo nonverbal performance · BariScriptwriter
- 2016Family musical theatre · Missi on the PlanetScriptwriter
- 2016Art-tech musical · The Little Prince’s Second JourneyScriptwriter
- 2016Gwacheon festival · Epic: Hero of DongsahilNonverbal performance scriptwriter
- 2021Number Three Pictures · MiniseriesDrama scriptwriter
- 2021Buyeo National Museum · Projection mappingScriptwriter
- 2024Haenam Dinosaur Museum · Exhibition filmScriptwriter
- 2024Gwangju National Science Museum · Dinosaur exhibitionWriter
- 2024Seoul Science Center · I AND AIWriter
Branded Content & New Media
- 2015Samsung C&T · Safety experience center filmScriptwriter
- 2017National Center for Disaster and Trauma · Wellbeing filmScriptwriter
- 2023Seoul Metropolitan Government · Commercial lease adviceScriptwriter
- 2023Gallery T · Investment promotion filmScriptwriter
- 2023Seoul Metropolitan Government · Commercial lease mediationScriptwriter
- 2023Community Chest of Korea · 25th anniversary filmScriptwriter
- 2023Korea Tourism Organization · MOIJA Market livestreamScriptwriter
- 2023Geumsan Festival & Tourism Foundation · Ginseng festival filmScriptwriter
- 2023Kumho E&C · YouTube seriesScriptwriter
- 2023Bidan Goeul Mountain Flower Festival · Promotional filmScriptwriter
- 2024Seoul Metropolitan Government · Mediation cases.zipScriptwriter
- 2024Seoul Metropolitan Government · Seoul Love Gift Certificate app guideScriptwriter
- 2025Korea Women Entrepreneurs Association, Seoul · Promotional filmScriptwriter
- 2025KNP · Korean promotional film for domestic partnersScriptwriter
- 2025KNP · English promotional film for overseas buyersScriptwriter
AI & UX Writing
- 2016–2021Samsung BixbyAI persona, dialogue style, chit-chat content, UX writing, and chatbot team leadership
- 2020–2021KT CS AI Call BotCallbot scenarios, language improvements, glossary, and style guide
- 2022–presentLG CNS AI projectsMultilingual conversation modeling, LG Electronics chatbot migration, and technical content operations
Project contributions by the founder, including work completed before BeetlReel was established.